Counterfeiting: An Economically Unavoidable Monster Feeding on Globalization

Counterfeit products move billions annually, representing 2.3% of global imports. The growing online presence of these illicit businesses and their use of faster and safer distribution methods highlight the urgency to adapt anti-counterfeiting strategies.

The counterfeit industry has expanded alarmingly, moving billions globally. According to a recent report by the OECD and Euipo, fake products account for 2.3% of global imports, totaling US$ 467 billion annually. This is a conservative estimate that barely scratches the surface of the issue. As Morgane Gaudiau, an economist from the OECD, notes, 'this is just the tip of the iceberg.' The exponential growth of these illicit businesses can largely be attributed to easier market access and evolving distribution techniques. Digital platforms and social media are now the primary channels for selling counterfeit goods, with 65% of seized products between 2020 and 2021 being small parcels shipped via mail or delivery services. This trend reflects a strategic shift by criminal groups towards faster and riskier methods of dispatch, which challenge traditional enforcement tools. The economic impact of this illegal activity is significant, directly impacting consumer trust and the competitiveness of authentic companies. Furthermore, counterfeiting can have indirect global economic consequences by distorting prices and consumption patterns.

Source: Valor Econômico